Marketing your law firm is an essential part of being successful in today’s fast-paced, information-based world. Unfortunately, far too many lawyers are really really really bad at marketing – and that’s far from a secret. Therefore, rarely a day goes by that some company doesn’t contact our firm with an offer to “help” our efforts in that regard, and rarely does such an inquiry take longer that 0.02 seconds to end up in the trash.
Take note: Today is the day that everything changed in the world of internet marketing for lawyers. Bold statement? Yes, but I’m confident that it’s a true one. You see, today marks the launch of Rocket X1, a new comprehensive Internet marketing agency and software platform designed specifically for attorneys.
While I believe that Rocket X1 is in a class all by itself, there are several key characteristics that distinguish it from any would be competitors.
- First, it takes a unified approach to the marketing process, combining a comprehensive portfolio of services, such as website construction, social media & newsletter strategy, search engine optimization, and content marketing. In the past, this typically required firms to work with multiple different companies, resulting in higher costs and less synchronicity.
- Next, Rocket X1 assigns an expert account manager to work with each participating firm. The manager gets to know the firm and its unique needs and then can develop a customized plan for each firm. Better yet, the folks at X1 understand that lawyers are busy and detest marketing, so their program includes checklists, deadlines, analytics, and milestones to keep the firm on track and to continually measure progress.
- Finally, it has a proven track record of success. But wait, how can a company that is launching today already have a proven track record? No, that’s not a trick question. Rocket X1 a new service from the folks at Rocket Matter, which over the last five years has built itself into the leading web-based legal case management program using the above-referenced techniques. They have used their successful marketing experience to create a proven, proprietary process that delivers fast, measurable results.
Rocket X1 looks nothing short of phenomenal. If you don’t believe me, go to their website and watch the short informational video. I saw it a few weeks ago, and I was blown away because I have never seen anything like it. If you are in Chicago this week, stop by Rocket Matter’s booth at ABA TECHSHOW and learn more about their internet marketing service for lawyers.
