Earlier this week, PC World released the results of its annual "Reliability and Service Survey", which interviews customers and asks them about the tech products they use, how reliable those products are, and the quality of the services associated with those products. After interviewing over 79,000 people, PC World concluded that Apple was the best tech firm in terms of quality.
Some of the interesting quotes from this article are:
- Apple once again smoked the competition in the desktop, notebook, and smartphone categories, winning high praise from customers in all reliability and service categories. The Macintosh and iPhone maker did so well that virtually all its scores were above average.
- In addition to unveiling the iPad, a touchscreen tablet that launched a new genre of mobile computing devices, Apple enjoyed record sales and profits. And now it’s won the trifecta by smoking the competition in our reader poll.
- IDC computer analyst Bob O’Donnell attributes Apple’s popularity to the company’s stylish, well-made computers and its easy-to-use operating system. "It’s a combination of having high-quality hardware–you pay a premium for it–and a software experience that’s more straightforward," he says. "And if you have fewer questions, you typically have fewer problems."
- Apple is very good at offering extras too. "You have things like the Genius Bar at all the Apple stores. People literally walk in with their systems, and the [support] guy sits there and says, ‘Oh, yeah, you’ve got to do this, this, and this,’" O’Donnell adds. "It gives you a warm, fuzzy feeling: ‘They’re taking care of me.’ Nobody has anything close to that on the PC side."
You can read much more about the results of PC World’s survey by clicking here.
Sources: "Survey: Apple ‘Smokes the Competition’ in Quality, Reliability" by Jason Mick, published at Daily Tech, and "The Tech Brands You Can Trust" by Jeff Bertolucci, published at PCWorld.