There’s no doubt that an iGadget is a sort of status symbol today. However, at the other end of the spectrum, the motto seems to be – if you don’t own an iProduct, you must absolutely hate them. I’ve never seen anyone straddle the line or take a conciliatory stance – you either love Apple or you hate it.
For the lovebirds, it’s the loyalty factor that kicks in – if your first product was an Apple, you’re probably still sticking with the iOfferings because they’re great on quality even if they’re not so great on price. Also, if you’re enamored by the buzz that always surrounds an Apple product, you’re never going to buy anything else.
However, people who are not iGadget owners probably have a bone to pick with Steve Jobs and his company and go all out in hating what they have to offer because:
- Of sour grapes mentality: If there’s one thing that can be said strongly about Apple, it’s that its products stand out in terms of quality. You have to admit, even if grudgingly, that there is no compromise when it comes to quality. Even the smallest iShuffle with the minimum options offers a better experience than other MP3 players that come with all the bells and whistles like a touchscreen or more memory space. So it’s only natural that people with these other products love to hate Apple – it’s just a case of sour grapes.
- They cannot afford the price: In spite of all the benefits Apple’s products offer, they’re still a little pricey and not easily affordable. So yes, there are people who secretly lust after the iPad and the iOS4 iPhone, but because they’re unable to afford the asking rate, they prefer to badmouth it and say they don’t like any of Apple’s offerings.
- It’s the only way they can project their gadgets as better: And finally, how else are people going to claim that their products are way better than any of Apple’s gadgets if they don’t declare that they hate any gizmo that is tagged with the (in)famous “i”? They look for small quality-related issues that are bound to crop up with any new product, and immediately jump on the “I hate iProducts” bandwagon claiming simultaneously that this is why their brands are better.
Apple’s problems arise because it has set a standard for quality, one that it has to achieve and surpass every time it comes out with a new product. So even if it fails just a little bit, it’s bound to be maligned and hated by people who, to put it simply, love to hate Apple.