Earlier this week, Apple announced a whole new way to shop at your local Apple Store. Personal Shopping is a free
service where you and a dedicated Mac Specialist explore and test-drive
products to find out which ones are best for you. This service is free, and it affords you undivided attention, even in a busy store.
Source: "Apple Unveils ProCare Changes; Project LaunchBox; iPhone Parts", published at AppleInsider.